The Beeb is known for its close bond with the country. The BBC Indian partnership encompasses a wide range of creative exchanges, highlighting the rich traditions of the subcontinent. Via its reliable reporting, the BBC provides an comprehensive perspective on South Asian news and happenings. With its vast readership, the BBC engages a multitude of Indian diaspora worldwide, exposing them to excellent programming and stories they relate to. The BBC Indian collaboration functions as a window to India's varying traditions, fostering understanding
and deepening relations between people of both nations.